Counters

Trade Show Counters – Portable Branded Podiums, Kiosks & Reception Desks

Trade show counters are portable branded podiums used for product demos, lead capture, reception, and literature display at exhibits and events. Birttani Display, a U.S. display manufacturer with facilities in California, Texas, and New Jersey, offers six counter formats – from case-conversion counters that double as shipping containers to LED-illuminated Lucid lightbox counters and reception kiosks.

Every format is built for travel and fast setup: fabric and graphic wraps attach without tools, and most units pack into their own bag or case. Whether you need hidden storage for giveaways, a glowing counter that pulls attention from the aisle, or a podium that ships inside the same case that carries your booth, there’s a matching Birttani counter.

Counter Formats

• Caso – a wheeled hard shipping case that converts into a graphic-wrapped counter on-site; zero extra freight
• Lope – velcro pop-up counter that collapses flat for transport
• Lucid Lightbox Counter – LED backlit counter with glowing fabric graphics
• Lucid Kiosk – single and double reception kiosks, optional illuminated frames
• Lucid Storage Counter (Reception) – backlit counter with enclosed internal storage shelving
• SEG Ultralite Counter – frontlit silicone-edge fabric counter matching Ultralite booth walls for a coordinated look

How to Choose a Trade Show Counter

• Need storage for giveaways, bags, and literature stock? → Lucid Storage Counter
• Want maximum attention from the aisle? → Lucid Counter or Kiosk (backlit)
• Traveling light or shipping tight? → Caso case-to-counter conversion
• Matching an SEG booth? → SEG Ultralite Counter for a consistent finish

Backlit vs. Standard Counters

• Backlit (Lucid): internal LEDs make the counter glow – measurably higher booth stop rate at crowded shows; pairs with backlit backwalls
• Standard (Caso, Lope, SEG Ultralite): lighter, lower cost, and quicker to pack – ideal for frequent travel and budget-conscious exhibits

Trade Show Counter FAQs

What is a case-to-counter conversion?

A case-to-counter is a wheeled shipping case that transports your display, then wraps in a printed graphic and tops with a counter surface on-site, eliminating a separate podium shipment.

Do trade show counters have storage?

Yes. The Birttani Lucid Storage Counter includes enclosed internal shelving for bags, literature, and giveaways.

Are backlit trade show counters worth it?

Illuminated counters increase booth stop rate at crowded shows because glowing graphics draw attention from the aisle.

How heavy is a portable trade show counter?

Most portable counters weigh 15–40 lbs packed; case-conversion counters add no extra shipping weight.